JD Sports x Reepa

For the 2024/25 season, JD Sports became the Official Sleeve Sponsor for Wolverhampton Wandered F.C. To launch this new partnership, the global sports brand wanted to do something unique in the way of club partner announcements. As a results, Kieran directed a music video-inspired spot that featured local rapper (and pillar of the club's community program), REEPA. The film also featured a custom track entitled 'Green Light Grove' which was produced by Mutual and focusses on 'opportunities and new beginnings'; a fitting message for the club's campaign. To elevate the visuals with the tools at hand, Kieran opted to shoot the majority of the spot in the centre of the pitch at Molineux Stadium, surrounding the talent with a 30-piece orchestra.