Life Fitness

Life Fitness have been at the forefront of commercial fitness for over 50 years, with the new Symbio product series the next in line to set the bar for the industry. Syn Retail were creatively responsible for the end-to-end production ahead of the global product launch. They created a campaign that tells an unmistakably human and emotional story about the key product technologies empowering a connection between exerciser and equipment. To support with the filming elements of production, Kieran was brought in (along with the Dead Pixel shoot crew) to direct a series of films that would form part of a complex collection of assets to be used for commercial and marketing purposes across multiple territories. The shoot involved a 3 day set build, plus 5 days of video and photography shooting at Production Park - a 17,000sqft studio facility in Pontefract, UK.